About WTF

India's most exciting flea market – where creativity meets community, and every moment is curated to spark joy, connection, and discovery.

Who We Are

Where Culture Comes to Life

What The Flea (WTF) is more than just a flea market – it’s a celebration of art, food, fashion, music, and entrepreneurship. We're all about creating spaces that are vibrant, inclusive, and full of positive energy.

From buzzing stalls and local brands to live performances and interactive experiences, WTF brings together thousands of people who love to explore and express. It’s a movement that empowers creators and delights visitors at every turn.

Whether you're a brand looking to showcase your products or someone who loves discovering cool things, WTF is the ultimate destination.

Our Vibe

Eclectic, energetic, and full of soul — we’re redefining flea markets into cultural festivals with a twist of magic.

Our Community

WTF is built by dreamers, doers, artists, foodies, and entrepreneurs – all sharing a passion for originality and connection.

Our Mission

To give independent brands and creative individuals a platform to shine, grow, and reach new audiences in unforgettable ways.

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Team

Meet the People Behind WTF

Kenneth Mathews

Founder & Curator-in-Chief

With a deep love for culture and storytelling, Kenneth envisioned WTF as a space where creators and communities collide in the best way possible.

Sofiya Paul

Operations & Partnerships

Sophia ensures each WTF edition runs seamlessly while nurturing key vendor and artist relationships with warmth and professionalism.

Kyle Anderson

Experience Design & Tech

William brings each WTF experience to life through thoughtful layout planning and user-first digital interactions.